BROOKLYN. The Shmaltz Brewing Company, maker of “He’Brew, the Chosen Beer,” last week released Coney Island Lager, the first of a side-show-inspired series of beers.
The logo, designed by Brooklyn-based tattoo artist Dave Wallin, features a tattooed and pierced version of the iconic Steeplechase smiling-face surrounded by slogans such as “Freak’s Favorite Beer” and “Alive.” The beer will be brewed in Brooklyn and profits will go to Coney Island USA, a nonprofit arts group that runs the sideshow and the annual Mermaid Parade.

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2 comments:
Hi Brian,
I am a student in NYC and am currently embarking on a multimedia project on Coney Island (possibly a series of them) for the Village Voice.
I have read some of your articles and am really impressed with your writing and knowledge of Coney Island in general. I would really like to contact you to in order to talk about Coney Island, your opinions, etc, however, I can't find a way to get in contact with you.
I would be EXTREMELY grateful if you could e-mail me at Isabelle.mt@gmail.com.
I hope to hear from you soon!
Thanks,
Isabelle
Brian - Don't know if you are a beer drinker or not, but I hope you can make either of our launch events this week - Wednesday June 20, 7pm, in Manhattan - No Cover, Cash Bar - Blind Tiger Ale House (281 Bleeker at Jones) or in Brooklyn Thursday June 21, 7pm, - No Cover, Cash Bar - at
Spuyten Duyvil (359 Metropolitan Ave, Williamsburg)
I'll be at the Blind Tiger event - be sure to say hi if you make it.
Keep up the great work on this blog. Dave
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